This is my response to an eBay design brief in which we were asked to design new advertising to promote eBay to a Gen Z audience. Initially, I used the idea of catchphrases to create a poster series to promote eBay, however to make this more appealing to Gen Z, I changed this to using modern day song lyrics which fit with key aspects of eBay's brand identity and features they would like to promote to both buyers and sellers. I used eye catching colour schemes as eBay are fond of experimenting with colour wheel options in their adverts as well as bursting typography to catch consumers attention.